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Packaging Design

Odyssey Oil/Vinegar

Odyssey Oil and Vinegar packaging design

2009 ADCD Award Winner

Selected in the 2009 Art Directors Club of Denver Student Show for best concept in packaging design.

Project:

Design both a vinegar and oil branded bottle.

Design Concept

Great taste is like a long journey out at sea. The helm (steering wheel) and anchor are two elements that are vital to a ship. They also describe the great taste of Odyssey vinegar and olive oils.

The helm steers you to rich balsamic vinegar flavor, while the anchor holds the rich tastes of pure extra virgin olive oil. Each allows you to take an odyssey to rich flavors in your food.

The bottom of the labels are cut out to reveal a helm on the vinegar bottle and an anchor on the olive oil bottle. The wave shape above echoes the ship theme. The Odyssey logo, at the top, combines an anchor and helm. The rope-like bottle cap completes the overall ship theme.

Packaging design label

Showing the front and back label of the vinegar and oil bottles.

Paula Scher

Paula Scher artist interactive packaging design

2009 ADCD Award Winner

Selected in the 2009 Art Directors Club of Denver Student Show for book design.

Project:

Design an artist interactive website and CD packaging for a randomly selected graphic designer. I received Paula Scher.

Paula Scher Artist Interactive CD Package

I handmade a coptic bound book to house the CD for the artist interactive along with Paula Scher's biography, artist statement, and her work samples. The cover typography is hand drawn type in the style of Paula Scher.

Paula Scher CD design

CD Design

CD insert in the back cover of the book. The CD is designed in the style of Paula Scher, using hand drawn type and bold color.

Paula Scher book design

Book Design

Cover page of the artist interactive book.

Paula Scher book design

Book Design

Biography pages from the artist interactive book.

Huckabee Bottle

Mike Huckabee water bottle packaging design

Huckabee 2012 Campaign Water Bottle

Water bottle package design for the Huckabee 2012 presidential campaign.

Design Concept

Huckabee is committed to a healthy lifestyle and this water bottle is designed to help promote that image for his campaign. The back-side of the label tells the story of how Mike Huckabee went from an obese man to running a marathon.

The logo was transferred to the bottle using a special baked on ink.

Huckabee Water Bottle package/>

Packaging Label Front and Back